AI-Managed Campaigns
Brunch monitors, optimises, and adjusts your Meta & Google Ads 24/7. Bids, budgets, creative rotation — all handled.
Powered By Brunch Agency
Meta & Google Ads (and more) managed by AI, overseen by humans. Weekly reports, full transparency, and campaigns that actually sell — from just $699/month.
AI monitors.
Built by drinks industry specialists
0+ brands across three countries
Australia · New Zealand · United States
What's included
AI-managed campaigns with expert human oversight.
The same strategic engine that powers our full-service clients, running on autopilot.
Human Oversight
A real account manager reviews your campaigns every week. Strategy, escalations, and quarterly reviews for Autopilot+ clients.
Your Own Dashboard
Real-time portal showing revenue, ad performance, email metrics, and wine club data. No more mystery reports.
Weekly Insight Reports
Every Friday: what happened, what changed, and what's planned for next week. Plain language, no jargon.
Always Optimising
Budget pacing, ROAS monitoring, creative fatigue detection, search term mining — 20+ automated rules running constantly.
Full Transparency
Every action is logged. See before & after values, expected impact, and the reasoning behind every change.
The portal
Your portal. Always live.
Revenue
$0
Avg ROAS
0.0x
Weekly Report
Friday · delivered to portalROAS dropped below threshold
Investigated · Resolved automatically
Real-time data
Connects to Meta, Google, Klaviyo & Shopify
Updates every 6 hours
About Brunch
Backed by Australia's largest wine sales and marketing agency.
Autopilot was built by Kip McMillan, co-founder of Brunch, the team trusted by 150+ wineries across Australia, New Zealand, and the United States. With 12 years in wine e-commerce and almost 20 years in digital marketing, Kip has applied the same strategic methodology to every client.
We're not just another marketing agency. We speak wine. Strategy, marketing, content, e-commerce, and direct sales — we understand the day-to-day realities of running a winery.
Autopilot is Brunch's proven methodology — packaged into a smarter, faster delivery model.
0+
Wineries served
0
Countries
0
Yrs in wine e-commerce
~0
Yrs in digital marketing
Steps to autopilot
Up and running in days, not weeks.
01
Onboarding
Quick Onboarding Call
30-minute call to understand your brand, goals, and current setup. We handle all the technical connections.
02
Connect
We Connect Everything
Brunch connects to your Meta, Google, Shopify, and Klaviyo accounts. Your portal goes live within 48 hours.
03
Launch
AI Takes the Wheel
Brunch audits your existing campaigns, builds a strategy, and starts optimising. A human AM reviews and approves every change.
04
Grow
Watch It Work
Log into your portal anytime. Weekly reports every Friday. Monthly summaries. Full transparency, zero guesswork.
Weekly rhythm
Your weekly rhythm.
Every week follows the same proven cycle. AI does the heavy lifting. Humans provide the strategic eye.
Review
Brunch scans all campaigns, flags issues, and summarises weekend performance.
Optimise
Bids adjusted, budgets shifted, creative rotated, negatives added.
Report
Weekly insight report generated and sent to your portal and email.
Monitor
ROAS, CPA, budget pacing, and anomaly detection running 24/7.
Summarise
Comprehensive monthly report with trends and next-month strategy.
Keep scrolling to move through the week ↓
Pricing
Simple, transparent pricing.
No hidden fees. No lock-in contracts. Ad spend billed directly by the platforms — you always own your accounts.
Tier 01Brunch Autopilot
$0/month
One platform (Meta OR Google). Perfect for brands trialling paid media or teams without in-house expertise.
Get Started- Meta OR Google Ads managed by AI
- Human AM oversight (2 hrs/month)
- Real-time client portal & dashboard
- Weekly insight reports (Friday)
- Monday review + Wednesday optimisation
- 20+ automation rules active
- Content bank for creative assets
- In-portal support
Tier 02Brunch Autopilot+
$0/month
Both platforms + extras. For brands ready to scale across multiple paid channels.
Get Started- Meta AND Google Ads managed by AI
- Human AM oversight (4 hrs/month)
- Everything in Autopilot, plus:
- Quarterly human strategy review
- Priority escalation & support
- Cross-platform budget optimisation
- Attribution cross-checking
- Email & Klaviyo add-on eligible (+$500/mo)
Tier 03Full-Service Retainer
From$0/month
Looking for more? A dedicated human strategy team, full creative, and end-to-end channel management.
Get in touch- Everything in Autopilot+
- Dedicated Senior Strategist
- Full creative production
- All channels managed
- Monthly strategy sessions
No lock in contracts. Cancel or pause anytime you need
Security & trust
Your data. Your accounts. Always.
You own your accounts
We manage Meta and Google Ads on your behalf. If you cancel, we remove our access. Your campaigns, audiences, and data remain yours — always.
Read-only where possible
Brunch connects to your platforms with the minimum permissions required. We can't withdraw funds or transfer ownership.
SOC 2-aligned practices
Client data is stored securely, access is role-restricted, and every action taken in your accounts is logged with a full audit trail.
FAQ
Frequently asked questions.
No. Autopilot is a structured engine of 20+ rules that monitor and adjust your campaigns continuously — but every meaningful decision sits under human oversight. A real account manager reviews your account each week and approves anything that affects strategy, scaling, or spend direction. The AI handles the relentless, repetitive work; the humans handle judgment.
Always. You own your Meta and Google Ads accounts the entire time. We connect with the minimum permissions needed to manage them. If you cancel, we remove our access and your campaigns, audiences, creative, and data stay exactly where they are — with you.
You do, directly to Meta and Google via your own billing. Our fee covers management, the platform, and human oversight only — we never touch your ad budget or take a percentage of spend. That keeps incentives clean and your costs predictable.
Anomaly detection runs around the clock. Critical issues — tracking failures, spend anomalies, account errors — are escalated to your account manager immediately, and you'll see the alert in your portal. Lower-risk issues are fixed automatically and logged, so you always know what happened and why.
Boosting and platform automations optimise inside a single channel with no strategic context. Autopilot runs the same cross-channel strategy our full-service team uses — structured testing, budget pacing, creative rotation, search term mining, and attribution cross-checking — with a human strategist reviewing the direction every week.
No lock-in contracts. You can pause or cancel any time you need — we'll keep things running for as long as it's working for you.
Yes — completely. Every action is recorded in your portal's action log with before & after values, the expected impact, and the reasoning behind the change. Your Friday insight report summarises the week in plain language. Nothing happens in a black box.
Absolutely. Many clients move between Autopilot and full-service as their needs change. Talk to your strategist — we'll map the right tier and handle the transition without disrupting your live campaigns.
Ready to put your campaigns on autopilot?
Join 150+ drinks brands across Australia, New Zealand, and the United States.